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Let's be honest from the start:
You want viral content? Hire a dance influencer.
You want pretty graphics? Call a design agency.
You want buzzwords? Ask ChatGPT.
You want pipeline? Keep reading.
Narratives that speak the language decision-makers actually respond to: energy resilience, cost reduction, and ROI. No fluff. Just stories that close deals.
Let's Talk PipelineAlready convinced but afraid to pick up the phone? Just drop your email:
Most hydrogen marketing sounds the same: net-zero pledges, sustainability reports, green credentials. It's not wrong - it's just not what closes deals. Decision-makers respond to business outcomes, not environmental abstractions.
The shift: From sustainability theater to energy resilience. From vague environmental claims to concrete financial outcomes. From "we're green" to "we're saving you money and protecting you from the next energy crisis."
Every decision-maker understands money. Not everyone prioritizes abstract COâ‚‚ metrics. I build narratives around what moves people: financial performance, energy security, and competitive advantage. The environmental benefits? They come along for the ride.
The most effective content on LinkedIn makes people uncomfortable.
The LinkedIn algorithm rewards engagement. Nothing drives engagement like a strong opinion that challenges the status quo. I call it strategic ragebait - content designed to polarize, provoke, and get you noticed.
"Green hydrogen will never compete on price - stop pretending it will." "Your sustainability report is putting CFOs to sleep." "Hydrogen cars are the future." "Energy security sells. Net-zero pledges don't."
Controversial content gets pushed by LinkedIn's algorithm. More eyeballs, more opportunities.
Having a strong opinion - and defending it - positions you as an expert, not a follower.
People who can't handle a spicy take aren't your ideal customers anyway.
Ragebait fills the room. This closes the deal.
The content that actually converts isn't about what you do. It's about how you do it. I work with you to uncover the unique processes, frameworks, and approaches that set you apart - and turn them into content that people save, share, and remember.
"How we cut energy costs by 34% with on-site hydrogen." "How we pitch hydrogen to CFOs who don't care about carbon." "How we turned a sustainability budget into an energy resilience investment." This is the content that makes people realize you think differently - and makes them want to work with you.
When someone saves your post, they're telling LinkedIn: "This is valuable." The algorithm rewards that. But more importantly, they're bookmarking you as someone worth paying attention to.
Steal the frameworks. No fluff, just what works:
Hydrogen companies tired of sustainability fluff that doesn't convert. Oil & gas players who need narratives that resonate with investors and customers - not just ESG committees. Electrolyzer and fuel cell manufacturers ready to talk ROI instead of carbon credits. Marketing teams who understand that energy resilience sells, green guilt trips don't.